Steffi Mascarenhas  2013048

ARTICLE- BRAND EQUITY (SOME BRANDS WID YOUR CURRY ON DABBAWALAS)

Features of Dabbwaalas –

1) Zero fuel

2) Zero modern technology

3) Zero% investment

4) Zero disputes

5) 100% customer satisfaction

6) 99.99999% performance

Management principles derived by them are-

1) Teamwork

2) Innovation

3) Customer relationship

4) 6 sigma

5) Logistic and supply chain management

a) The Dabbawalas  use colours in codes for picking up of Tiffin from residents ,they use abbreviation of  building for address.

b) For 116 years Dabbawalas didn’t touch technology yet they got six sigma  and ISO  certificate.

c) For them error is horror. Error 1 in 16 million transactions. They have no strike record .

d) Everyone is a stakeholder.

e) Decision taken on the spot.

f) Profits are shared equally

Strength-a) High team spirit, coordination

                  b) Low operation cost

                  c) Customer satisfaction

                  d) Time management

Weakness-a) Lack of education

                    b) High dependency on local trains

Oppurnities-a) Expanding to other cities

                       b) Wide range of publicity and catering

                       c) Booking of services through SMS and internet

Threats-a) Many caters also offer Tiffin services

               b) Food courts at malls are growing rapidly

Policies-

1) Keep extra for fault tolerance

2) Know the implication and failure abandon bad customer

3) Penalize employees for non compliance